Integrated Direct Marketing

By customizing, or targeting your marketing piece to an individual or group segment, the appeal to that individual/group is on a personal level. Using our Indigo 5000 digital press and variable technology, each printed impression can have unique text copy and images.

This customized and personalized appeal will connect you and your communication piece to the recipient more effectively than a generic form of communication. The outcome is an increased likelihood that the recipient will review the communication piece and respond to the call to action.

Our Integrated Direct Marketing solution is real-time, targeted and can produce a high rate of return. Return on investment (ROI) has become a high priority for marketing and advertising firms. Marketing and advertising budgets are increasingly coming under scrutiny as technology advances in the age of Customer Relationship Management (CRM), with its one-to-one contact philosophy and the proliferation of marketing via the Internet.

We offer several integrated direct marketing solutions including:

• Nametag™, Hemlock’s premiere one stop response resource
• Direct mail campaigns
• Targeted marketing campaigns